Did you see the movie "The Candidate" with Robert Redford?. It is a must see. I have seen most all of his movies. For me he is the greatest actor for his "subtleties". I adore a glance, an expression. a silence, that speaks volumes. I think Redford is a master at that. So much harder to deliver than dialogue because it has to be honest and come from deep within you to be believable.
Let's talk about believable. Are you going to watch the third Presidential debate? It is all about the marketing. First look at the tie. Red is more powerful than blue I have heard and a brown suit is never a good idea. The smiles, the laugh, the inflection of indignation all have to be choreographed to come across as natural when in fact is anything but. Obama realized that in his first debate when he came out as himself only to realize when one is oneself the television cameras project it as being half asleep. Is this because we are conditioned by watching UNREALITY shows that give us constants fighting , bickering, actual physical fighting sometimes? Our dramas, sitcoms news, have to entertain us and of course our Presidential debates.
Today it is all about the Marketing. If you do not know how to be an Oprah, Kris Jenner or a Martha Stewart type then forget about what it is you want to do. The show the Shark Tank is a lesson in Marketing 101 without having to sign up for a class. Look at Barbara Corcoran.
Just last night she called herself a "marketing genius". She was dressed exactly like this picture and spoke those words and she IS the real deal. She seems to have the number one skill in America, The President of the United States is elected by who has the most money to hire the best PR/Marketing available.
Tory Burch a well known fashion designer never went to design school. Her degrees and career experience is in PR and Marketing and marrying a billionaire. I am not a fan of her fashion but on a news interview she said $425 for a dress is reasonable. Well not in my world. But I did splurge big time on a new bag today. I saw it 3 weeks ago prominently displayed/marketed on a table at Nordstrom. It caught my eye then and again the following week and again today. But this was more subtle. It was not a good deal. It also was not someone giving me any of the marketing last chance, coupons, points, etc. It was just a simple transaction of an item catching my eye, picking it up, holding it, looking in different mirrors over and over again then leaving it alone. A week later after looking at many alternatives this bag was calling my name.
When you are purchasing items for yourself are you aware of the marketing behind it or do you turn a deaf ear and just go for what you want? It seems now one has to join or become a member to get a discount or credits. I like to think I have free will to shop at a store because I want to not because I have a reward card.